Platform-Specific Approach

LinkedIn Strategy

• Technical Articles: Publish in-depth technical explanations of SDID technology, targeting professionals in blockchain, audio technology, and digital rights management.
• Case Studies: Share real-world applications and success stories once available.
• Thought Leadership: Position team members as experts through posts about innovation in digital identity and audio technology.
• Industry Trends: Comment on relevant industry developments to establish authority.
• Video Demonstrations: Share short clips showing how SDID works in practice.

Facebook Strategy

• Simplified Explanations: Create easy-to-understand content about how SoundLinks benefits everyday users.
• Visual Content: Develop infographics and simple animations explaining the concept.
• Community Building: Create opportunities for engagement through questions and discussions.
• Behind-the-Scenes: Share company culture and team moments to humanize the brand.
• User-Generated Content: Encourage early adopters to share their experiences.

Content Strategy

• Separate Language Content: Create native content in both English and Japanese rather than translations, considering cultural nuances and terminology differences.
• Content Calendar: Maintain consistent posting schedule with 2-3 posts weekly per platform.
• Content Ratio: Follow 70% educational, 20% engagement, 10% promotional content mix.
• Cross-Platform Consistency: Maintain coherent messaging while adapting format to each platform.

Audience Engagement Plan

• English-Speaking Audience: Focus on innovation, disruption, and technical advantages of blockchain integration.